Think about sustainability when choosing your Accommodation

Florida Bay ©National Park Service

Florida Bay ©National Park Service

Think about sustainability on your Florida vacation

SustainIt, a software and data consulting company concentrating on sustainability performance, released results on a survey conducted at the World Travel Market 2011 (WTM). Details below indicate that more efforts toward sustainable tourism are needed.

The Survey

Industry professionals at WTM, from hoteliers and resorts to airlines and tourist attractions were surveyed regarding a series of questions surrounding sustainable tourism. More than 200 participants were interviewed at this major travel industry event.


In a nutshell, the travel and tourism industry did not score well. A staggering 60% believed their company should step up their efforts to promote sustainability. Here are some of the key survey results:

  • 70% feel more could be done for destination communities to minimize poverty and bolster sustainable local economic development.
  • 18% have acquisition policies and sustainable supply chains.
  • 26% evaluate their carbon footprint

The Main Issue

The lack of engagement from customers and employees is a key concern. SustainIT Managing Director Charlie Stockford explains: “Our survey shows that whilst there is increasing activity and concern around sustainable and responsible travel and tourism within the trade, many employees are not aware of what their own company is trying to achieve and therefore are unable to share it with their customers.”

Sustainability in 2012

Consider the health and future of our earth and think of sustainability when you book a vacation this year. We’ll be featuring options in Florida with their sustainability efforts throughout 2012, leading to a list of top contenders on World Responsible Tourism Day on November 7th.

Sustainable properties in Florida

The leader in sustainable properties is the luxury Sandpearl Resort & Spa, Florida’s first silver LEED (Leadership in Energy and Environmental Design) certified hotel and one of only ten certified in the U.S. Among the resort’s initiatives are a chilled water air-conditioning system, geothermal pool heating system and water conservation systems.

Tell us…

Do you ask about environmental practices and sustainable travel policies when you book a vacation?